Eureka has a decade of experience in the furniture merchandising industry, Eureka has yet to establish a prominent brand identity. They have decided to introduce their new line of gaming desks and chairs to the lucrative US market. The new products are distinguished by their innovative design and have garnered enthusiastic praise from prominent gaming companies such as Call of Duty, as well as gamers themselves. The products are particularly notable for their ergonomic features, which have been specifically designed to enhance the gaming experience and promote comfort during extended gameplay.
The key emphasis for Eureka was on achieving maximum comfort for their users. With this in mind, the company envisioned a commercial video that would convey the comfort of its products in a visually compelling way.
The concept they came up with is set on a battlefield, where a group of soldiers in a gaming world are shown worn out from battle and seeking a place to rest. They eventually come across a bunker, where they are welcomed by a gamer who is expecting them. This is where the boundaries between the gaming world and reality blur, as both the virtual soldiers and the gamer, are able to enjoy the supreme comfort provided by Eureka's gaming desks and chairs.
By juxtaposing the virtual world of gaming with the real-world benefits of Eureka's products, this video concept highlights the unique and innovative qualities of the brand's gaming desks and chairs, while clearly conveying the message that supreme comfort is a top priority for Eureka.